Top 10 Basic Growth Hacking Techniques for 2016

Here’s a quick overview for those who didn’t see our last post (Why every startup needs a growth hacker). Growth hacking has primarily 2 components, first it’s leveraging your partners, brands, influencers, vendors, or any company’s followers/audience that you work with. Second, it’s testing multiple marketing channels and quickly analyzing the results–doubling down on what’s working and leaving time/money to allocate for continually testing new ideas.

1.Social Media- as a startup go for depth over width, pick 1-2 channels and understand them inside and out. Learn how your target demo behaves, how to engage with them, and provide content that helps solves their problems- look at your content to see what’s performing best and tailor future posts to that

2. Email Marketing- yes, email marketing is still a top converting channel. Implement new strategies of acquiring new leads, then create a drip email campaign where you’re providing valuable content. A good rule-of-thumb is 3 consumer-content (nurturing) emails for every promo/sale (buy) type of email.

*Pro Tip: my favorite new tactic is a “content upgrade” opt-in. Here’s an example on the SumoMe Blog – scroll ⅓ down the page and you’ll see the blue button and what it’s all about.

3. User Experience- implement software like SumoMe or Hotjar heat maps, click-tracking, or video recording. Use this to understand the onsite behavior of your traffic, also see which pages they bounce on and A/B all the variables (click-through path, CTAs, copy, images, etc.)

4. Follow Noah Kagan’s step-by-step plan for 0 to 10K visitors in a month. Who’s Noah Kagan? Well, he was Facebook’s 30th employee (product manager), Director of Marketing at Mint.com, and Founder of AppSumo. You’re welcome for this: https://sumome.com/stories/growing-website

5. Linkedin .csv export- exports all connections into a .csv email format

6. Get your vendors or brand partners to send an email or do a social post on your behalf. Pro Tip: go to them with a mutually beneficial strategy

7. Use churned free trial users, customers that left, or clients that aren’t happy to understand their pain points. Then incorporate those into tweaks on your product/service, don’t forget to address those pain points in your content marketing.

8. This might seem like a no-brainer, and it is, but many companies forget–Overdeliver. “Always deliver more than expected.” – Larry Page

9. In submission forms collect less data, yes, less. Instead of collecting name, email, website URL, yearly sales just collect 2 or 3 of those fields. Your conversion will go up, and you can get the rest of the data later.

10. Install an intent driven pop-up. Here’s some software that has this feature: Hotjar, SumoMe, Privy, or OptinMonster.

 

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